My name is Dominika and I’m a Polish retail design manager, food and travel enthusiast based in London, UK.

When I’m not helping brands elevate their interior design and create destination stores, I explore all that London has to offer, travel as much as I can and work on my masters degree.

Often when visiting a capital city, especially one as large as London, it’s easy to be seduced by the iconic spots that makes it famous. But to really understand what London is all about and experience London lifestyle you need to know what places and activities locals enjoy every day. This blog will do just that and with a sprinkle of design flair.

And for those who have lived in London for a while, it’s all too easy to stick with the neighbourhoods and places we’re familiar with (I’ve certainly been guilty of that) so hopefully this blog will inspire you to discover new spots in the city.

It’s the same with traveling. When exploring beyond London and the UK I try to really get under the skin of a place I’m in and experience it as a local would. So you won’t find here guide book style itineraries ticking off all museums and monuments but rather unique tips and recommendations on how to experience each destination in an authentic way.

But life isn’t just about shops, bars and restaurants so you’ll also find here articles about living in London, working in design, studying, dating and all sorts of other things.